Problem in calling a vertex API

[ZenOfIdeas-2024]

I am trying to call the below Google vertex API and it is showing that my account is not allowed to use it. 

POST https://LOCATION-aiplatform.googleapis.com/v1/projects/PROJECT_ID/locations/LOCATION/publishers/goog...

getting the below response.

{

    "error": {

        "code": 400,

        "message": "Project `XXXXX` is not allowed to use Publisher Model `projects/xxxxxxxx/locations/asia-south1/publishers/google/models/multimodalembedding@001`",

        "status": "FAILED_PRECONDITION"

    }

}

I assume there is some access restriction that I am missing in my Google Cloud account. I do have the below roles

Vertex AI Admin, Vertex AI User. 

[ZenOfIdeas-2024]

The issue is resolved after I changed the location to us-central1. Is there a restriction with location?