Woolworths New Zealand Enhances Loyalty Program and API Management with Apigee X

[joeywong]

Hello, Google Cloud Community! I’m thrilled to share how Woolworths New Zealand, a leading grocery retailer, transformed its operations and launched its successful Everyday Rewards loyalty program with the help of Apigee X, Google Cloud’s API management platform.

Key Highlights from the Case Study

1. Why Apigee X?

Woolworths New Zealand selected Apigee X in mid-2022 to modernize API management, improve security, and streamline partner integrations, enabling the launch of their Everyday Rewards loyalty program. Apigee X met the company’s functional requirements, supported their multi-cloud approach, and aligned with their broader modernization goals.

2. Achievements with Apigee X

• Accelerated API Development: Using golden paths (automated templates), Woolworths provisioned 7 APIs in just two to three weeks for the loyalty program launch.
• Enhanced Developer Productivity: The standardized edge API gateway reduced lead times for creating and sharing new services from weeks to minutes.
• Improved Security and Observability: With Apigee X’s built-in features, the team maintained high security standards for nearly 180 million API requests per month.

3. Impact of the Everyday Rewards Program

Since launching in February 2024, the program has attracted 1.67 million members, redeemed over one million vouchers, and driven $15 million in rewards. The seamless API integrations with partners like bp, ASB Bank, and Vineonline were key to this success.

4. Ongoing Innovations with Google Cloud

Woolworths New Zealand continues to work with Google Cloud and Cognizant, exploring advanced API security features like predictive threat detection to further enhance their platform and customer experiences.

Read the Full Case Study

For a deeper dive into how Woolworths New Zealand is leveraging Apigee X to innovate and scale, click below.

Read Full Case Study

This story is a fantastic example of how Apigee X helps businesses deliver connected experiences, drive efficiency, and unlock growth opportunities. I’d love to hear your thoughts and questions in the comments!