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Optimizing Data Storage Costs on Google Cloud Platform: Best Practices?

I've been exploring Google Cloud Platform for my data storage needs and I'm intrigued by its scalability and flexibility. However, I'm concerned about managing costs efficiently while ensuring optimal performance. What are some best practices for optimizing data storage costs on Google Cloud Platform? Are there any specific strategies, tools, or techniques that you recommend for minimizing expenses without compromising on reliability or scalability? Additionally, how can I ensure that my data storage architecture aligns with industry standards and best practices? Any insights or real-world examples would be greatly appreciated!
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