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Using geo data in the gcs retail catalog and recommendation queries?

I have imported catalog and events into the gcs retail module. The model is providing recommendations and continuously consuming the events I send.  Next step is that I need to make the recommendations geo-aware, limiting results to particular radius or in some cases city or country.   

Do you know of any useful examples/recommendations/best-practices out there on how this is done in the context I am working in?

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