How to track app download by using utm tags link?

Hi there, 

Hope you will be able to help me.   

How to i track app download by using UTM tag link with Android play store and ios app store? Users will be able to click on the link in a website and link to play store or app store to let user download the app.  What data i will able to see in BigQuery? Do utm_source, utm_medium and utm_campaign appear in a certain event such as fire_campaign or different event? What fields will be associated to utm in BQ in this case? 

Do they have any limit? I think iOS device might have the privacy limitation? 

Thank you

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