Moving data from Big Query to GAM - Latency

[Djordje]

Hi there

I'm looking at a publisher monetisation use case. I'm investigating ways of moving publisher audience segment data (collected from non Google sources) to GAM in the fastest / most efficient way possible. I'm interested to understand how Google moves data from Big Query to GAM? What sort of connection is this? how fast is it? any real time options? Thanks!

[Poala_Tenorio]

BigQuery Data Transfer Service automatically loads data into BigQuery on a scheduled, and managed basis. DTS supports loading data from GAM and can access the service via Google Cloud Console, bq command-line tool, BigQuery Data Transfer Service API, and Java coding.

Before creating the GAM transfer, these actions must first be completed: enable BigQuery DTS, has the required roles and permissions, and cross-project service account authorization. Then, you can finally set-up the GAM transfer.

Please note that this process is not real-time but allows you to periodically update your audience segments based on data stored in BigQuery. The frequency of data updates depends on your scheduling configuration.