Hi do you know howe we can exactly measure average time of users who have made a purchase in GA4
You might try something like this:
-- Step 1: Identify sessions with purchases within a specific timeframe
WITH sessions_with_purchases AS (
SELECT DISTINCT
session_id -- Use DISTINCT to avoid counting the same session multiple times
-- if there are multiple purchase events in a single session
FROM `your-project-id.analytics_xxxx.events_*`
WHERE event_name = 'purchase'
AND event_timestamp BETWEEN
TIMESTAMP_MICROS(your_start_date_in_microseconds) -- Replace with your actual date range
AND TIMESTAMP_MICROS(your_end_date_in_microseconds)
),
-- Step 2: Calculate session duration for each session
session_durations AS (
SELECT
session_id,
-- For GA4, you can often use the built-in 'session_engaged' event
-- to get more accurate engagement time:
MAX(CASE
WHEN event_name = 'session_engaged' THEN event_timestamp
ELSE NULL -- Ignore other event types for duration calculation
END) -
MIN(event_timestamp) AS session_duration_microseconds
FROM `your-project-id.analytics_xxxx.events_*`
WHERE event_timestamp BETWEEN
TIMESTAMP_MICROS(your_start_date_in_microseconds)
AND TIMESTAMP_MICROS(your_end_date_in_microseconds)
GROUP BY session_id
)
-- Step 3: Join to get durations for sessions with purchases and calculate the average
SELECT
AVG(sd.session_duration_microseconds / 1000000) AS avg_session_duration_seconds
FROM sessions_with_purchases swp
JOIN session_durations sd ON swp.session_id = sd.session_id;
Thank you but i dont understand where i can find this
TIMESTAMP_MICROS(your_start_date_in_microseconds) -- Replace with your actual date range AND TIMESTAMP_MICROS(your_end_date_in_microseconds)
Where i need to go to find this? Thank you