ROAS calculation for different currencies

Hello, dear looker community.
For the last few weeks, I have been trying to calculate the very basic number for any international business. To calculate ROAS and conv. Value in euros.
We have plenty of Google ads accounts, and 7 of them are in different currencies. I created an additional Google sheet and connected and blended data with Google ads source. However, I am unable to calculate ROAS due to Looker Studio's limitations:

  • I cannot use CASE because I am using dimensions (country name) and metrics (conv. value)
  • I cannot use any previously created formulas because it is forbidden to reuse calculated fields in blended data.
  • I cannot add more than 10 optional fields to the table. The worst idea was to create 7 ROASes for each country with fixed currency rate. But I also need space for conv. values for all currencies.

I feel that I am doing something wrong because calculating a basic ad metric cannot be that hard, considering that Google Ads is a native connector to Looker Studio.

Can anyone help me with an advice? Thank you in advance.

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2 REPLIES 2

I'm not sure I have solutions to your first two limitations, but maybe the article How to add more than 10 AND/OR filters to a chart can help with the third limitation?


Edit: sorry, i misread, the third limitation was about adding more than 10 optional fields, not 10 filters. My link will probably not be very helpful for your use case.

Hi, thank you for the link! I will think If I can somehow connect it to my issue 🙂