Measure entity relevance without salience?

[ElioKen]

Hi everyone! I have a question: I am fairly new to entity analysis for SEO. I thought that to derive the importance of an entity within a content we should its salience score. Thing is from what I understand since V2 the salience score is gone, so how do I check the relevance of an entity within a piece of content?

I am using Google API on Google Sheet and working on V2 instead of 1 beacuse it's more precise and allow using languages others than en 

Thanks!

[ruthseki · Accepted solution]

Hi @ElioKen,

Welcome to Google Cloud Community!

In Google Cloud’s Natural Language API V2, the salience score has been removed. However, you can still measure the relevance of an entity within a piece of content using other available features:

1. Mentions: The API provides information on how often an entity is mentioned in the text. The more mentions an entity has, the more relevant it is likely to be.
2. Entity Sentiment Analysis: This feature not only identifies entities but also analyzes the sentiment associated with each entity. Positive or negative sentiments can indicate the importance of the entity in the context of the content.
3. Entity Types: The API categorizes entities into types such as PERSON, LOCATION, ORGANIZATION, etc. Understanding the type of entity can help determine its relevance based on the context of your content.
4. Metadata: The API provides metadata for entities, such as Wikipedia URLs, which can help in understanding the significance and relevance of the entity.
5. Contextual Relevance: By analyzing the surrounding text and the context in which the entity is mentioned, you can infer its importance. This can be done through custom algorithms or additional natural language processing techniques.

I hope the above information is helpful.

[ElioKen]

Ah wow! Lots of useful info! Thanks 😊