White label app getting App Update error

Hello- I have a white label app that just today keeps coming up with an error for users that says: "App update available.  You're using an older version of the app.  To update he app, contact the app owner".  Users have uninstalled and re-installed the app and still get the message.  Some users can hit "ok" and continue, others get bounced out, depending on their phone device.  I have made changes to the app, but I make changes now and then and it's never affected the app...and any changes I make automatically get updated to the white label app, without having to do a new version.  So I'm a little perplexed on this one.  I did add more tables to the app, but again, I've done that before and it hasn't resulted in this.  Any thoughts or ideas are appreciated...even just how to turn the message off would be good.

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