Hi community, the issue that I am facing is this:
A data download has been made from G.Ads using BigQuery Data Transfer. I am trying to compare this data against Google Ads UI (G.Ads-->Campaigns-->export data as csv). Most of the metrics I am interested on, they do match, but some of them dont.
The ones that are not matching are mostly aggregated data (Avg.CPM, Avg.CPC, etc.). In the UI we can see a number, but in BigQuery this metrics are always 0.
We have tried to change the scope of the selection (from campaign to "ad"), but nothing happened. We have also double-checked several times that the time range is correct. It is.
Do you know why this data is not matching? Can you help us solve this issue?
Thanks in advance!