This website uses Cookies. Click Accept to agree to our website's cookie use as described in our Privacy Policy. Click Preferences to customize your cookie settings.
Accept
Reject
Preferences
Log in to ask a question
Get hands-on experience with 20+ free Google Cloud products and $300 in free credit for new customers.
Log in to ask a question

Impression Discrepancy between Google Ads Connector and Platform

Posted on 10-17-2023 12:03 PM
marissas
Bronze 2
Bronze 2
Reply posted on --/--/---- --:-- AM

I've started using the native Google Ads connector for BigQuery and I am having issues getting impressions. None of impression data seems to match with platform and the differences vary between being 1% off to over 130% off. 

I've been comparing metric_impressions from the CampaignStats and AdGroupStats tables to Impressions from Google Ads platform.

Has anyone else had this issue? Am I supposed to use a different metric to get impressions or do something to metric_impressions so they match?

Solved Solved
0 3 1,763
Topic Labels
Jump to Solution
0 Likes
1 ACCEPTED SOLUTION

Posted on --/--/---- --:-- AM
marissas
Bronze 2
Bronze 2
In response to Poala_Tenorio
Reply posted on --/--/---- --:-- AM

Thanks for responding but I was actually able to find the solution to this issue.

The problem was actually that I was using the Stats tables (ie CampaignStats) rather than the BasicStats tables (ie CampaignBasicStats). Since the Stat tables include a "Click Type" field it can cause some of the basic metrics to be incorrect.

View solution in original post

Jump to Solution
0 Likes
3 REPLIES 3
Top Solution Authors
View all