Request for Funnel Visualization in Looker Studio

[Carlos_Leon]

Request for Funnel Visualization in Looker Studio

Dear Google Cloud Community,

I'm writing to bring attention to a long-standing feature request for Looker Studio: the addition of funnel visualizations. This feature was initially requested in 2017, and its absence continues to impact many users' ability to effectively analyze and present data.

Why Funnel Visualizations Matter

Funnel visualizations are crucial for:
1. Visualizing user journeys and conversion rates
2. Identifying drop-off points in multi-step processes
3. Comparing performance across different segments or periods

Current Situation

As of September 2024, Looker Studio still lacks native funnel visualization capabilities. While workarounds exist (e.g., using stacked bar charts), they are often cumbersome and don't provide the intuitive insights that a true funnel chart offers.

Use Cases

Funnel visualizations would benefit various sectors:
- E-commerce: Analyzing shopping cart abandonment
- Marketing: Tracking lead conversion through sales stages
- Product teams: Monitoring user onboarding steps

Impact

Adding this feature would:
- Enhance Looker Studio's competitiveness with other BI tools
- Save users time currently spent on workarounds
- Improve data storytelling and decision-making capabilities

Actions Needed

1. If you agree this feature would be valuable, please upvote the original issue.
2. Share your use cases or how this feature would benefit your work in the comments.
3. If you've found effective workarounds, please share them to help the community.

Let's work together to bring this important visualization to Looker Studio.

Thank you for your support and consideration.