Why does blended data show different totals compared to manually summed values?

Hello everyone,

I hope you're doing well.

I have four separate Google Analytics accounts (Belgium, France, Germany, and NL) that I blended in Looker Studio using a Full Join. My goal is to calculate total metrics such as Total Users and Total Sessions across all four sources.

However, when I compare the blended total with the sum of the individual totals (calculated manually by adding up the values from each source separately), the numbers do not match.

I suspect it might be due to duplication, missing values, or the way aggregation works in Looker Studio, but I’m not sure. Here are some details:

  • The blending key I used is Date.
  • Each Google Analytics source tracks the same website but for different regions.
  • Some channel groups (e.g., "Organic Shopping") exist in one source but not in others.

My questions:

  1. What could be causing the discrepancy between the blended data total and the manually summed values?
  2. Is Full Join the right approach, or should I use a different type of blending (e.g., Union or Left Join)?
  3. How does Looker Studio handle metric aggregation in blended sources, and is there a way to force it to sum correctly?

Any insights or best practices would be greatly appreciated.

Thank you in advance for your help!

Best regards,

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