So I have to assume that the reasoning behind this move was to make Looker Studio more efficient, either subscribers paid for Pro - or Looker Studio saved money in overheads of sending larger emails with converted reports and customised messaging.But...

At $9 per project, I am confused - what constitutes a 'project'?I have lots of reports in Looker Studio, and these changes are more annoying than anything else. I don't really see a reason for upgrading, but why make things more difficult for people?...