Billing for a secure public apps

I am trying desperately to convince my dozens of clients to use Appsheet.
However, I am not sure if I just don’t get the billing or if I am missing something.

Example:
I just spent a lot of time on one project building a catalog & shopping cart, (it works great), however in order to deploy it from what I understand every customer would have to have a $5/month or $10/appsheet license? What if we had dozens of different customers browsing and adding items to their cart?

in other words, how do you use Appsheet for displaying secure data to your customers without paying $5 to $10 per customer every month! That’s can’t be! What am I missing?

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