Deep links help

I need some help understanding how to effectively use deep links.  The documentation says that there is a column of type "App" that, it states: "is used to navigate to a different view in the current app or to another app. The value in an App column must be a deep link."

 

I have created a virtual column of type "App" that generates a deep link using the formula: linktorow([_Thisrow].[I-CAR ID],"Body Techs Only","TTSReporting-1521071")

What I get is something that looks like this in the detail view of the record:

Patrick_Paul_0-1702066930552.png

....And it does absolutely nothing.  I was expecting to get a clickable "deep link" into the other app to view information associated with this record's key value. 

 

How would I accomplish this?  What is the correct use case for an "App" column... What is it for?  Thanks!

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