LINKTOFORM() via HTML

Whats the rough HTML syntax for opening a deeplink like LINKTOFORM("Other New Order", "Store", "Main Warehouse", "Type", "Wholesale", "MyOtherApp-123") via HTML?  Tried looking through Q&A and the help files but there's nothing specific.

The use case is as follows.  The client runs a training company.  But they now want their clients to be able to book people onto themeselves.  So I've created a public app that I need to create a link to from the main app.  So that their clients get an email with a URL that when they click it, it takes them to the form view to all a person to a course.

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